The Effects Of Risk Disclosure In Direct-To-Consumer Prescription Drug Advertising (Dtca): Prominence, Dtca Regulatory Knowledge, And Perceived Attention

ISBN :
9789314587297

Publisher :
Vishwa Jyoti Press

Subject :
Accounting, Finance And Commerce

Author/Editor :
Subhash Ram Sangwan

Language :
English

Edition :
2015

Price (₹) :
10,205.00

Book Details :

The Effects Of Risk Disclosure In Direct-To-Consumer Prescription Drug Advertising (Dtca): Prominence, Dtca Regulatory Knowledge, And Perceived Attention