A Model Of Narrative Effects For Cultural Targeting: The Influence Of Perceived Cultural Similarity On Transportation And Identification With Story Characters

ISBN :
9789314631523

Publisher :
Vishwa Jyoti Press

Subject :
Society, Culture And Social Studies

Author/Editor :
Manjit Chadha

Language :
English

Edition :
2021

Price (₹) :
11,525.00

Book Details :

A Model Of Narrative Effects For Cultural Targeting: The Influence Of Perceived Cultural Similarity On Transportation And Identification With Story Characters